Skip to content
Cal Optimize

Cal Optimize

improve online efficiency

  • Home
  • About
  • Cal’s Work
  • Blog

Posted on June 12, 2019June 12, 2019

Join RallyPoint button:

Share on RallyPoint button

June 2020
M T W T F S S
« Jun    
1234567
891011121314
15161718192021
22232425262728
2930  

RSS SEOmoz

  • Black Lives Matter.
    Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at […]
  • Crisis Adaptation - Whiteboard Friday
    Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition […]
  • Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)
    Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major […]
  • Google Alerts for Link Building: A Quick and Easy Guide
    Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before […]
  • Three Steps to a Better-Performing About Page
    Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any […]
  • 5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday
    Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, […]
  • The MozCon Virtual 2020 Initial Agenda
    Posted by cheryldraperIt's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, […]
  • Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams
    Posted by HeatherPhysiocAs an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have […]
  • How to Get Quick Results With SEO Sprints: The DriveSafe Case Study
    Posted by ChristopherHofmanCurrently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will […]
Proudly powered by WordPress