Skip to content
Cal Optimize

Cal Optimize

improve online efficiency

  • Home
  • About
  • Cal’s Work
  • Blog

Month: June 2019

Posted on June 12, 2019June 12, 2019

Join RallyPoint button:

Share on RallyPoint button

June 2019
M T W T F S S
     
 12
3456789
10111213141516
17181920212223
24252627282930

RSS SEOmoz

  • 4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday
    Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder […]
  • Basic Reputation Management for Better Customer Service
    Posted by MiriamEllisThe Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least […]
  • There's Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results
    Posted by AndrewDennis33There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might […]
  • The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
    Posted by MiriamEllisThe COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We […]
  • 10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
    Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in […]
  • New Moz Local Plans Unveiled — With Reputation Management & Social Posting!
    Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, […]
  • YouTube Dominates Google Video in 2020
    Posted by Dr-PeteIn a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter […]
  • Competitive Advantage in a Commoditized Industry
    Posted by HeatherPhysiocIn a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, […]
  • How to Create a Useful and Well-Optimized FAQ Page
    Posted by AnnSmartyThe golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well […]
Proudly powered by WordPress