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Month: June 2019

Posted on June 12, 2019June 12, 2019

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RSS SEOmoz

  • 4 Common Mistakes E-commerce Websites Make Using JavaScript
    By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. In this article, Justyna demonstrates how to avoid some of the most common mistakes e-commerce sites make when implementing JavaScript.
  • 3 Important Google Updates to Understand — Whiteboard Friday
    With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you three of the most important search engine updates that can affect your SEO strategies.
  • The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses
    Following our publication of The Impact of Local Business Reviews on Consumer Behavior, Miriam distills the dominant traits, characteristics, and behaviors shown by reviewers and business owners. These insights are meant to help you envision both the public and practices in an approachable manner, and enable you to form a useful mental picture of who […]
  • A Different Way of Thinking About Core Updates
    Google algorithm updates seem to come in two main flavors. There are very specific updates, like the Page Experience Update, which tend to be announced well in advance, provide detailed information on how the ranking factor will work, and eventually arrive as a slight anti-climax. This post is about the other flavor: the updates announced […]
  • Advanced On-Page SEO Optimizations — Whiteboard Friday
    Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.
  • Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report
    We’re thrilled to announce Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Read our free report today for dozens of actionable insights, thoughtful analysis, and expert commentary from local SEO industry professionals.
  • How to Optimize for Google's Featured Snippets [Updated for 2022]
    Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
  • The Authoritative Content Funnel — Whiteboard Friday
    In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one.
  • Study: Which Link Metric Correlates Closest to Organic Visibility?
    Since 2019, Google has acknowledged that it uses Natural Language Understanding (NLU) when understanding the relevancy and intent of users' search queries. So why is no one measuring relevance when it comes to link profiles? The team at Journey Further sought to do just that – and in their latest study, they demonstrate why link […]
  • How to E-A-T Ethically with Digital PR
    When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to avoid common pitfalls.
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