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Posted on June 12, 2019June 12, 2019

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  • An Apple Search Engine? – Whiteboard Friday
    In today's Whiteboard Friday, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.
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  • What Is a Core Update? – Whiteboard Friday
    Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.
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  • After Google: Should SEOs Jump Ship?
    This post is not about the health of Google search as a product, or about the implications of improving AI products for your SEO strategy right now. (Although, I know of at least one post for this blog being written on that topic!) Instead, this post is about which of these threats, if any, actually […]
  • How to Align Your Blog with Your Organic Search Conversion Funnel
    Business blogging is a good way to achieve “accidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channels. And yet, many business owners or marketing managers have no idea what their blogs are ranking for. Consequently, there’s no buying journey set up for anyone who lands on a blog post. Clicks […]
  • Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday
    Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do.
  • 5 Times ChatGPT Steered Me Wrong in Local SEO
    Miriam shares insights into times when ChatGPT steered her wrong with misinformed answers to common local SEO questions. In her post, she takes us through her testing process, providing examples and cautionary advice on the future of ChatGPT.
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